Segmenting the typical market in different communities can be to some degree tricky though one class of consumer the fact that Texas Pete should consider will depend on regional variations in appetite and custom. The business that’s been selected due to this assignment can be Texas Pete Hot Marinade, a cayenne pepper-based spices maker this is a brand functioning under the TW Garner Foodstuff Company commercial structure.

Lastly, this company should also accentuate sales to receive male customers over females due to explanation that guys are more most likely to purchase awesome sauces knowning that Texas Pete is packaged in a way that clearly has revealed it is a ‘male-oriented food in the cowboy at the front as well as emphasis on fire flames and the mix in his hand moving about in a wild manner (Lange 1).